Liiar Analysis 3

Liiar Analysis 3

Drake-Started From the Bottom

Language

Cinematography-At the beginning of the video there is a low angle shot of drake stood in a car looking down on us therefore making him look superior which links with his song being about being on top. There is then a long shot of drake when he is younger at a football match being carried by all of his team mates after he scored a goal which implies that he wanted success from an early age since he liked the feeling of being a winner. When they are in the shop that drake works in there is a close up of drake’s manager giving him a new badge which establishes the fact that he has been promoted again giving him success. There is a high angle pan over a billboard which overlooks the city which drake has climbed on making it look like he is above the whole city which again indicates that he is gaining more power. It then cuts to a medium close up of drake in a private airplane drinking champagne showing that he is getting more money.  

 Mise-en-scene

At the beginning of the video there they are at a football match when drake was a child which shows that he was just a normal kid playing with his friends. Another location is a supermarket where drake worked when he was in his early 20’s wearing just a plain uniform. This implies that he didn’t get his fame straight away and that he started at the bottom working in a shop. We are then shown a girl who one of drakes friends (who also works at the shop) is interested in. She is a very pretty girl, wearing a low cut top and a lot of makeup which gives the impression she is wealthy and a party girl. It then cuts to a party scene at an old mansion/hall which we can tell by the old lamps on the wall, paint coming off the roof and the arch ways. Drake is wearing chains and a top that says ‘dream crew’ along with his friends which tells us that he is starting to get success and money because chains are expensive and people are starting to want to be like him. In the private jet he is sipping champagne whilst a girl sleeps next to him which is typical of a celebrity life style showing that he starting to get fame. He then arrives at a huge modern villa that overlooks the sea with a private pool etc with his friends whilst wearing a top with an elephant covered in gold and decorations. He is also drinking wine and smoking cigars. All of this gives him the ultimate life style relates to the fact that the song is about making it big which he did y becoming a wealthy celebrity.

Sound

The non diagetic sound is the song being played over the video. Towards the middle of the video the song stops playing and we can hear diegetic sound such as the voices of the woman and drakes friends and the noise of the till.

Editing

Continuity editing is used at the beginning of the video when drake scores a goal because it is the same location and time however we see it from different points of view for example we see a bird’s eye view of the football team which cuts to a medium close up of drake, then a long shot of drake running away from the camera. Cross cutting is used when they are inside the shop when he gets given his new badge then it cuts to Drake outside in the snow wearing expensive clothing. This edits out time. Throughout the video there isnt much editing used apart from cuts from performance to narrative or to different location. In the pictures below you can see the difference between the performance and the narrative in the music video. The fact that they use limited types of cuts suggest that they want us to focus on the narritive whilst we watch the video.