Lyric Timing

 

 

Editing Tutorials 1

I watched this tutorial about how to edit my music video and I foud it quite helpful because it was quick and to the point.  He showed you how to sync the song with the video easily and explained that it is helpful to order and organise your shots before hand. However I found that is wasnt detailed enough and I got confused by some of the terminology.

Editing music videos 2

I really liked this editing tutorial because he explained how to use editing tools and how he chooses the best shots to use in the video. He also teaches how to get the timing so that the cut happens on the beat especially in fast editing.

Filmmaking Tips: Shooting Music Videos

I found this video extremely useful since he went through the preperation process of filming down to making sure we have enough equiptment, batteries and storage etc. He also said to get as much footage and shots as we can because it can always be edited down but at least you have enough to pull out shots that you like.

Film Riot - How to Make a Music Video

I watched this video on how to film a music video and found it  helpful since he disscused how to use lighting and how to make sure you get enough footage however it didnt really explain different techniques you can use.

Applying narrative

http://youtu.be/zRCsZ5a3aCM

I looked at the video 'Marry me' by Jason Derulo. This song is about Jason telling his girlfiend that he is planning to marry her and how perfect she is to him. Kate Domaille's theory that every story can be fitted into one of eight catergories. I think this particular video would fit into the Romeo and Juliet catergory because they are completely in love and want to be together forever. We know this because in the lyrics he says "105 is the number that comes to my head, when I think of all the years I wanna be with you" which implies that they are completely in love just as Romeo and Juliet are. Domaille says that the Romeo and Juliet catergory is 'The love story' which is what this song is about.

      Throughout this video Jason and his girlfriend are showing how much they love each other by doing 'couple' things together such as baking together, playing the piano together and watching films together, showing that they want to spend all of thier time together. This links to Romeo and Juliet because Romeo always sneaks into her house to be with her which is the 'pefect' love story.
      Tim O'Sullivans theory that all media texts tell us some kind of story can be applied to this music video. This is because he says that for a story to be interesting it must be real to us as we watch it using verisimilitude. During this video we see a typical fairytale relationship of the couple cuddling and spending all of thier time together which is what happens in real life when you love someone so people can relate to it.
      Steve Archre said that often music videos will cut between a narrative and a performance in the song sometimes having choreographed dance. The first picture shows Jason Derulo singing to the camera therefore it is performance then it cuts to him being affectionate with his girlfriend as you can see in the second video.  This makes it feel like the singer is directing the video to you aswel as the other actress.

Andrew Goodwin explores the relationships between the video and the lyrics. There are 4 types of narrative including:

 

• Illustrative(Images provide a literal representation)
• Amplifyingrepetition of key meanings and effects to manipulate the audience)
• Contradicting(Images contrast with music)
• Disjuncture(When the meaning of the song is completely ignored)

 

I think this music video (Marry Me) is illustrative due to the fact that the song is about him wanting ot marry her and her being the perfect girl and the video shows them being in love and being affectionate therfore the lyrics match the video.

 

 

Conventions of Indie Pop

Indie pop is a genre of alternative rock that originated from the UK in the mid 1980's. It has roots from the scottish post-punk bands.
    Indie pop is diffrent from Indie rock because is is more melodic and less agressive. It started off in small shop based record labels. British Musical Weekly 'New Musical Express' released a compilation cassete called C81. It featured a range of groups and styles. NME followed up the C81 with C86 5 years later which was seen as the birth of Indie pop.
      Indie videos are seen to be low budget and main settings are ususally in studios, citys, parks and woods. The videos sometimes include live performances of the artist and usually the artist is about passion and not success. Narrative in the music videos is becoming popular because it makes the video more relatable to the audience since there are different themes issued. Having a narrative is also more appealing to an audience because they can use different cinematography and editing rathr than just live performance shots.  Minimal props and costume are used in the videos so give it a sense of reality and purity. Usually the artists wear retro/ vintage clothing such as skinny jeans, shirts, leather jackets, vans, backpacks, Doc Martins etc.
    A music video that has become popular is 'Say something' by A Great Big World and Christina Aguilera. This is seen as an indie song because A Great Big World is  seen asbeing Indie. The video is pretty simple with just one location of a huge black room which just has diferent beds for different stages of life. For example the child has a small bed and the old couple have a hospital bed which is the main focus in the room. It is very simple as the there is just a piano with A Great Big World singign and the different beds however is very interesting and appealing.

      Ellie Goulding, whos song I am using for my music video, is represented as being an Indie style singer since she likes to use instruments and write her own songs that relate to her. She plays many instruments such as guitar, mandalin, bass, drums and clarinet all of which she includes in her song. Ellie is signed to Polydor which was originally an independent label but now is under Universal Music Group which means that they can spend more money on Ellies music videos making the production much more professional and higher standard than usual Indie videos.