Exisitng music videos

I looked at some existing and current music videos to see what patterns and conventions occur.

Firstly I looked at 'Don't Judge Me' by Chris Brown.

In this video you can tell what the genre is straight away because he is wearing timberland boots, a tight top and chains which shows his genre is pop/R&B. The video has a narrative that you follow throughout the song which is relevant to the lyrics. The costume and props are all relevant because the story is that Chris saves the world from aliens invading earth through a suicide mission. He is wearing khaki trousers and military boots to represent that he is in the army. I like this music video because the tension of the narrative and music built throughout which kept me engaged. The use of slow motion added to the mood.

I also looked at 'Its Time' however I feel it wasn't very conventional. Firstly the beat of the music was really fast but the edits were slow so they didn't match. The mood of the song also sounds quite upbeat and happy where as the lighting was really dark and all they were doing was walking across desert. I found it quite boring to watch because the edits and locations were simple and weren't really relevant to the narrative.

 

I also looked at some older music videos and videos from different genres to compare the patterns and conventions.