Daniel Chandler(2001) argues that the word comes form the French and originally Latin word for 'kind' or 'class'.
All genres have sub-genres. Divided up into more specific catergories that allow audiences to identify them speciffically. (Barry Keith Grant) For example Sci-fi can have sub genres such as fairytale and dystopia meaning that they have slightly different qualities of a typical Sci-fi film.
Steve Neale(1995) Stresses that 'genres are not 'systems' they are processes of systematization i.e. They are dynamic and evolve over time.
Jason Mittel(2001) argues that genres are cultural catergories that surpass the boundries of media texts and operate within industry, audience and cultural practises as well.
Industries use genre to sell products to audiences)
Pleasure of genre for audience
- Emotional
- Physical
- Interlectual
- Everybody uses and understands
- Use it to study media texts
- The media industry uses it to develop the market texts.
- Experimental stage
- Classic stage
- Parody stage
- Deconstrution stage
Intended to appeal directly to youth subcultures.
Called pop-promos (Used to promote band or artist)
Post modern texts whos main purpose is to promote a star persona
David Bordwell- "Any theme may appear in any genre" For example, romance can appear in different genres such as horror, comedy or Sci-fi.
Duality of man/Personal journey
Themes-Teen angst, rebellion, romance, sex, nostalgia, nihilism, coming of age rituals, tribalsim and bullying.
David Buckingham- "Genre is not...simply 'given' by the culture, it is in a constant process of negotiation and change.
No comments:
Post a Comment